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The Ilkley Easter Egg Hunt is on!

Ilkley BID has partnered with the LoyalFree app to launch an exciting Easter Egg Hunt, in addition to two trails on the Discover Ilkley app.

The free family-friendly trail is set to revolutionize the traditional Easter Egg Hunt with the use of augmented reality technology. The family-friendly experience that’s sure to delight people of all ages runs until 16th April.

The Easter Egg Hunt Trail is an augmented reality trail, encouraging participants to travel around the town centre and discover shops that they might not have noticed before, while hunting for the augmented reality eggs hidden behind QR codes displayed in shop windows. By simply finding the posters and scanning the AR markers using a smartphone camera, participants can witness an Easter egg appearing right before their eyes!

All completed trails will be entered into a prize draw for a chance to win a £25 Ilkley Gift Card.

In addition to the Easter Egg Hunt, the ‘Spring into Ilkley’ trail on Ilkley BID’s dedicated Discover Ilkley app introduces you to some of the characters, animals and plants that epitomise Springtime which again can be discovered using your smartphones at various locations across the town centre.

In addition to the two Easter themed trails, residents and visitors to the town can also take part in the Discover Ilkley ‘Origins of Ilkley’ trail, an initiative by Ilkley BID and Bradford Council to promote tourism within Ilkley and to increase footfall to all areas of the town.

This trail helps you discover more about the fascinating people, places and events that shaped Ilkley through the centuries. You can go back in time to meet Sir Peter de Middleton to hear about his influence on the town today, as well as Ellis Ickeringill who will share how Ilkley became a famous spa town. There are also virtual appearances from Donkey Jackson, Rombald the Giant, a Roman Soldier and the Goddess Verbeia.

This trail can be enjoyed all year round and uses historical imagery supplied by Ilkley Manor House.

Lisa Drake, Ilkley BID Project Coordinator says: “In addition to our fantastic ‘Origins of Ilkley’ trail, we are really excited to launch these two Easter augmented reality trails in Ilkley, providing some entertaining free family fun this holiday. It’s the modern way of finding Easter eggs and Easter characters that is sure to delight everyone taking part as well as hopefully introducing them to previously unknown businesses while exploring the town.”


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