Free advice to Ilkley businesses on pricing strategies


International pricing speaker and author of ‘How To Price Your Platypus’, David Abbott, will share tips on how businesses can present their prices.

A free online event that will help Ilkley businesses to better understand pricing strategies will take place on Thursday 25th March at 9.30am.


Aimed at anyone who has financial responsibility in a business, the ‘simple way to maximise your prices’ presentation is the second in a series of informative business webinars run by Yorkshire law firm, LCF Law.


International pricing speaker and author of ‘How To Price Your Platypus’, David Abbott, will share tips on how businesses can present their prices.


David said: “Price is one of the most important things for a business to get right. It is also one of the hardest. Many people opt for a lower price to try and increase sales or keep launching regular discount promotions, which ultimately devalues the product or service. It can be difficult for businesses to understand how to make higher prices stick.


“Many companies have struggled during the Covid-19 crisis and would like to find ways to increase revenues. Even those companies that have weathered the storm well, will no doubt want to improve profit margins. One way to do this is to review prices, but businesses are often nervous about how to approach an increase.”


The one-hour webinar will cover five key topics:

  1. How customers make decisions about pricing.