Initiative encourages locals to explore Bradford district this summer
Ilkley residents are being encouraged to help “keep the sparkle going” as a new campaign encourages local people to start exploring Bradford district’s hospitality, retail and attractions this summer. Sparkling Bradford is a bi-annual initiative delivered by partners VisitBradford, The Broadway Bradford, Bradford Business Improvement District (BID) and Bradford Council. It works to boost the visitor economy of the whole district by showcasing the visitor experience on offer i