Discover Ilkley campaign receives funding from Town Council


BID Directors Ian White and Caz Stewart, BID Manager Helen Rhodes, Cllr Joanne Sugden and Ilkley Mayor Cllr Mark Stidworthy

Following the completion of a branding project involving BID members, local businesses, the Town Council and other town stakeholders, Ilkley BID are delighted to have received £8000 from Ilkley Town Council to help fund the next phase of the Discover Ilkley project.

The Town Council’s contribution will help fund a whole range of initiatives including a new consumer friendly website which will include business listings and promotions, dedicated pages for local events and links to the various voluntary and community groups in the area. To find out when this exciting new website is launched consumers are invited to sign up at www.discoverilkley.co.uk.

Ilkley BID Manager Helen Rhodes told us: “Discover Ilkley is our key project for the next few months and we are delighted that the Town Council have recognised the value this can deliver for the town’s businesses and residents. We have already started work on the new website and expect this to be launched in November. The aim is that this will become the ‘go to’ place for the whole town and the wider audience and will enable us to promote Ilkley both locally and further afield. The addition of digital, radio and print advertising, will enable us to promote Ilkley and all it has to offer to our target audiences in a way no other site currently does.”


The website will work alongside the place promotion app LoyalFree which was launched in August as part of the town’s recovery plan from Covid-19 to help the boost footfall and sales by encouraging consumers to shop local safely. The user-friendly app provides area information, including a local guide, access to local discounts and loyalty schemes, local events and interesting trails. You can download the free app at www.loyalfree.co.uk/download or search ‘LoyalFree' on the iOS App Store and Google Play Store.

Ilkley Mayor, Councillor Mark Stidworthy announced that ‘Ilkley Town Council is delighted to work with Ilkley BID on the ‘Discover Ilkley’ project. The Council fully supports investing in key initiatives focused on helping the Town ‘bounce back’ as the impacts of the Covid-19 pandemic continue to be felt.’ Councillor Joanne Sugden emphasised that ‘Working together with Ilkley BID ensures that the two organisations are fully aligned and that we jointly focus our resources on Ilkley’s recovery – working with local businesses to maintain and improve the town and its retail and hospitality offering and giving our full support to the Community, Voluntary, Sporting and Cultural Organisations on which many of our residents rely.’

For more information about the BID and current projects, visit: www.ilkleybid.co.uk

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