top of page

Embark on an Extraordinary African Safari Adventure with Ilkley BID

This summer, Ilkley BID invites you to experience the wonders of the wild as it launches an exciting and immersive African safari-themed trail. Get ready to uncover fascinating facts about Africa's remarkable wildlife, all while standing a chance to win an incredible prize!

Presented by Ilkley BID in collaboration with the LoyalFree app, the interactive Summer Safari trail will commence on the 11th of August and continue throughout the summer until the 28th of August.

Look out for the safari trail posters around town featuring educational questions about African wildlife. They will be displayed in 12 Ilkley shop and business windows and as participants journey along the trail, they can scan the QR codes on each poster to unveil the answers and deepen their knowledge of Africa's magnificent creatures.

Intrepid explorers who scan a QR code, revealing an answer will automatically be entered into a prize draw, with an opportunity to win a £25 Ilkley Gift Card. 1 Scan = 1 entry so the more locations visited the more chances you have to win!

But that's not all! As you follow the trail, keep an eye out for hidden anagram letters. Gather all the letters, unscramble them to reveal a secret word, and submit your answer through the LoyalFree app for an additional chance to win an extraordinary prize!

Expressing her enthusiasm for the upcoming safari trail, Lisa Drake, Ilkley BID Project Coordinator said: "We are thrilled to bring this extraordinary adventure to Ilkley town centre. Whether you're a local resident or a visitor to the area, we invite you to revel in this educational safari experience, learn some intriguing facts, and immerse yourself in the wonders of Africa.

“Our trail is free to join so it’s a great opportunity to entertain the kids during the summer holidays and to discover some previously unknown businesses while exploring the area. We hope everyone enjoys taking part.”

Participating in the African safari trail is easy! Simply download the LoyalFree app and navigate to the trails section, where you'll find more information on this remarkable adventure. To download the LoyalFree app, visit or search for 'LoyalFree' in your app store.

For more information about the Summer Safari Trail or other Ilkley BID initiatives to support local businesses, please contact the Ilkley BID team at or visit

Bình luận

bottom of page