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Share 'Your Dream Christmas' and you could win a £1,000 Ilkley Gift Card

Things we love most about Christmas revealed as new Win Your Dream Christmas competition launches in Ilkley giving people the chance to win a £1,000 Ilkley Gift Card.

New research shows that our favourite thing about Christmas is the festive atmosphere with 40% of people saying it’s what they love most about the season.

The research was released as Ilkley BID unveils its Win Your Dream Christmas competition with a £1,000 Ilkley Gift Card as a prize, giving one lucky winner the chance to enjoy all of their favourite things this Christmas.

The Ilkley Gift Card, part of the Town & City Gift Card concept, launched in Ilkley in May 2022 and can be spent with 89 local businesses, including shops, restaurants, health and beauty salons, attractions and more, giving people an easy way to support local.

According to the research from Town & City Gift Cards, our second favourite thing about Christmas is festive events and activities, with 33% of people opting for this. 15% of people said their favourite thing is the presents and for 12%, it’s the Christmas food and drink.

But there’s also worry about how to pay for Christmas too with 72% of people saying the cost of living crisis is a concern for them.

Lisa Drake, Ilkley BID Project Coordinator, said the Win Your Dream Christmas competition gives people the chance to have the Christmas of their dreams: “We all have a different idea of a dream Christmas. For some it’s cooking up a storm and having the whole family over and for others it’s going out to eat and not having to do a thing. Whether it’s big nights out or cosy nights at home, the Win Your Dream Christmas competition is a chance for someone to have a really magical Christmas without worrying about the cost, courtesy of a £1,000 Ilkley Gift Card.

“There is so much happening in Ilkley this Christmas, including our Late Night Christmas Shopping event on 6th December, and the competition is a great reminder of the fantastic businesses we’re lucky enough to call our own. We ran this competition last year and it was a huge success with local resident Sue Sanderson scooping the £1,000 gift card which really made her Christmas!”

Colin Munro is the managing director of Miconex, founders of the Town & City Gift Card concept and said support for local is higher than ever: “Over 98% of people in our 2023 survey said they’re keen to support local businesses this Christmas and 87% said they support local businesses to help keep them open. 89% plan to buy at least one gift card this Christmas, and the Ilkley Gift Card not only offers support for local, it offers the widest choice too.”

The Win Your Dream Christmas competition is open now and closes on the 8th December. Enter the competition free at:

Consumers can buy the Ilkley Gift Card pre-loaded with any value from £5 to £500 at the Visitor Information Centre or they can pick up a card at selected retailers to load at home as well as buying online at


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