A new look and name for Ilkley financial planning business


Sarah Siddons, award-winning Principal of Ilkley-based Sarah Siddons Financial Planning, has announced that the business has completed a full rebrand as a result of continued expansion.


The business will now be known as Siddons & Co Financial Planning with a new logo, strapline ‘Putting you in Control’, as well as a new visual identity including a new colour palette incorporating a dynamic orange.


These changes are reflected in an updated website, stationery and office signage for the premises on Skipton Road in Ilkley as well as revitalised marketing assets.


The name change is the next step in Sarah’s growth strategy as it evolves and expands, with a growing team, including financial adviser, Dan Riley.


Sarah established her business after retraining as a financial adviser and embarking on a new challenge in 2008. In 2019 she attained Chartered Financial Planner status from the Chartered Insurance Institute (CII) after 10 years of continuous professional development whilst juggling working and bringing up a young family.


Since then, it has gone from strength to strength with Sarah and her team winning prestigious awards and increasing the number of clients and managed funds.


Although the name and look of the business has changed, the core brand values of providing excellent customer service and building long term and trusted relationships with their clients will remain the team’s focus.


Sarah said: “Since our team has expanded and we have welcomed an additional financial adviser, the business is no longer centred around me as an individual. This is very much a cohesive team effort and our rebrand reflects this.


"Although we are now Siddons & Co Financial Planning, our clients will still experience the same care, commitment and personal touch from myself and the rest of the team. We will continue to put them in control of their financial lives and look forward to welcoming new customers."