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New Ilkley fitness venture pledges support to Yorkshire families

Chris Cummins, Mike Davies and Harry Morse

Ilkley’s brand-new health and fitness venture, XO Fitness, is pledging its support to some of the region’s neediest families by becoming a patron of The Principle Trust Children’s Charity.


XO’s owners Chris Cummins and Harry Morse have a long association with the Skipton-based children’s charity, raising thousands by hosting an annual fitness competition.


Following an extensive refurbishment, the state-of-the-art Hybrid training facility opened on 2nd January within The Moors shopping complex.


XO is the second venture for Chris, 33, and Harry, 26, who also operate a CrossFit gym in a converted mill on the outskirts of Skipton; both men have previously competed in the HYROX World Fitness Championships, a global challenge of extreme fitness-based racing.


Launched in 2011, The Principle Trust Children’s Charity was established by Ilkley businessman Mike Davies, MBE. Since then, the Trust has raised over £1.7m, developed a portfolio of holiday homes and provided respite breaks for 5,000 children across the Yorkshire region. The Trust provides respite breaks for children who are underprivileged, disadvantaged, disabled, have life-limiting conditions, or who have experienced poverty, trauma or abuse.


In 2023 the charity launched ‘Food for Families’, an initiative to help tackle food poverty by providing an entire week’s supply of food and daily essentials to families taking a respite break provided by The Trust.


Mr. Davies said: "I’m delighted that XO Fitness is joining The Principle Trust as a patron; as entrepreneurs, Chris and Harry have a bright future ahead of them. Their generous commitment to The Trust further solidifies our long-term plans to expand services across the Yorkshire region."


Chris Cummins of XO Fitness commented, "We’re delighted to be joining The Principle Trust as patrons and are proud to support their work, helping disadvantaged families to escape their everyday troubles and create valuable, happy memories.”


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