Seven-year success story for social media firm

Social media marketing business Shoo Social Media marks its 7th birthday this month – and they are marking the milestone with a Shoo BQ (barbeque) outdoors at Ilkley Moor Vaults pub for clients and close business connections.

The Ilkley-based company has seen a period of rapid growth, expanded its team and still found time to meet its social responsibility commitments.

Shoo, based in Bolling Road, Ben Rhydding, enables businesses to reach their ideal customers through targeted social media marketing campaigns, helping them to design, implement, then optimise their online marketing strategies.

The company was founded on July 14, 2014, after co-owners Rachel Hatfield and Chris Morris decided to extend their personal relationship into a professional partnership and go into business together. It saw Chris leave behind an eight-year teaching career to join Rachel in the marketing sector.

It has been among the few businesses which enjoyed a continuous period of growth during the Covid crisis, with profits up by 23.68%, as many companies approached them for help to adapt to working and promoting their services online in the face of lockdown challenges.